Demographics
- Create your survey
- Under the Segment tab of the left navigation, go to Demographics
- 1Q automatically balances, as close as possible, to the US Census. While you can’t add other targeting/demographics, selecting the National Poll button is an extra guarantee where we commit to balancing back to the census for age, gender, race, and region.
- If you want to send to specific Member types - App or SMS Members - you will select that here in the Phone Type section. Review the question types you have to see if they are deliverable to SMS Members in the ‘Askvert Types’ section
- After you’ve decided who you want to receive your Askvert, you will check them off (or use the sliders) here
- If you need a specific distribution of Gender, Age, or Ethnicity, use the buttons to the right of the demographic drop-down and enter those percentages
- The greyed out percentages are placeholder only - be sure you update the text boxes to match your breakout
- The percentages must add up to 100%
- Save
- As you are applying demographic details, you can see the updated People Available in orange at the top left of your navigation bar
- Need to start over? Clear Selections
