1Q clients use the platform for a wide variety of marketing and consumer research purposes.
Some use cases:
*Advertising (creative concept tests, copy, claims, and message testing, ad effectiveness, etc.)
*Product (Market fit, package testing, perception testing, innovation, UX testing, etc.)
*Branding (brand perception, attitudes, logo testing, design exploration, A/B testing, etc.)
*In-store shopper (shopper insights, aisle/shelf compliance, point-of-purchase testing, etc.)
*Recruitment (for focus groups, in-store purchases, in home user testing, etc.)