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Are your surveys balanced to the census?
- 1Q balances as closely as possible to the national census for audiences containing at least 30 members.
- We also have a National Polling feature, which allows our algorithms to determine the most nationally representative set of respondents (by matching gender, race and region) based on census data.
- The national polling option can only be used with a minimum of 100 respondents and when no other demographic filters are set.